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徐州芒克体育从代工厂到品牌出海的转型之路~跨境私域

  • 2026-02-16 04:39:23
徐州芒克体育从代工厂到品牌出海的转型之路~跨境私域

徐州芒克体育从代工厂到品牌出海的转型之路~跨境私域

2026年1月20日，徐州跨境电商专委会跨境私域贸易专家火龙总经理、布里森总经理一行考察柳新镇徐州芒克体育科技有限公司，与公司董事长候立就匹克球拍跨境电商合作达成重要共识，标志着这家传统代工企业正式开启品牌出海新篇章。芒克体育作为匹克球拍专业代工厂，拥有完善的生产体系和成熟工艺，产品覆盖高中低档，具备为国内体育用品公司代工及私人定制能力。然而，候立董事长坦言，代工模式利润微薄，企业主要依靠产量维持运营，这一困境正是当前中国众多制造企业面临的共同挑战。在考察交流中，火龙总经理指出，数据分析显示匹克球拍跨境电商市场正处于高速增长期，但传统跨境电商平台存在两大痛点：一是亚马逊、FB投流等平台投入成本高昂，动辄几十万至数百万，让中小企业望而却步；二是平台价格战激烈，利润空间被严重挤压。他建议采用跨境私域电商模式，以较低预算实现出海，获得更高利润空间。布里森总经理补充道，跨境私域相比公域更加简洁高效，无需开设店铺或缴纳保证金，只需通过有效引流，利用私域聊天工具承接流量，即可直接触达海外消费者，实现精准营销和品牌建设。候立董事长对跨境私域打法表示高度认同，双方就跨境电商私域合作达成共识。此次合作不仅为芒克体育开辟了品牌出海新路径，更探索出一条"代工厂+私域电商"的转型模式，有望为更多传统制造企业提供可复制的出海解决方案。从代工到品牌，从线下到跨境私域，芒克体育的转型之路，正是中国制造企业拥抱数字化、探索新增长点的生动实践。在跨境电商新赛道上，芒克体育正以更轻量、更精准的方式，将"徐州制造"推向全球市场。#跨境电商实战案例 #品牌出海攻略 #徐州芒克体育转型之路 #跨境电商合作新突破 #匹克球拍出海记 #从代工厂到品牌出海 #徐州跨境电商专委会 #私域贸易新机遇 #体育科技企业成长史 #体育用品行业变革

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      1. CONNECT:[ UseTime:0.000562s ] mysql:host=127.0.0.1;port=3306;dbname=b460;charset=utf8mb4
      2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001733s ]
      3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.004073s ]
      4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.002092s ]
      5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001662s ]
      6. SELECT * FROM `set` [ RunTime:0.005417s ]
      7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001572s ]
      8. SELECT * FROM `article` WHERE `id` = 465885 LIMIT 1 [ RunTime:0.020150s ]
      9. UPDATE `article` SET `lasttime` = 1771931127 WHERE `id` = 465885 [ RunTime:0.007109s ]
      10. SELECT * FROM `fenlei` WHERE `id` = 66 LIMIT 1 [ RunTime:0.000679s ]
      11. SELECT * FROM `article` WHERE `id` < 465885 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.001148s ]
      12. SELECT * FROM `article` WHERE `id` > 465885 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.003260s ]
      13. SELECT * FROM `article` WHERE `id` < 465885 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.003846s ]
      14. SELECT * FROM `article` WHERE `id` < 465885 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.034135s ]
      15. SELECT * FROM `article` WHERE `id` < 465885 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.013108s ]
      0.232161s