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蜜雪冰城开新店,雪王到了南京都得做“鸭”?

  • 2026-07-16 03:00:22
蜜雪冰城开新店,雪王到了南京都得做“鸭”?
图片素材来源于网络：
（由于公众号又改机制了，求一个公众号小星标，设为星标即赠营销学习资料包哦（星标后截图，并发送“2026”致后台）
早上好朋友们～
众所周知，雪王才是全世界最懂“爱你老己”的人，
有点钱全花自己身上了，动不动就给自己搞几套“高定”。
最近圈主又刷到了雪王的“新皮肤”。
没想到多日不见，雪王疑似连物种都变了，
「雪王」变「雪鸭」！
据了解，
原来是最近蜜雪冰城在南京的首家旗舰店开业了，
这只“鸭鸭皮肤”版雪王，其实是南京发布官方公众号发文时用的头图。
以防有小伙伴不知道，
「南京发布」是南京市政府的新媒体官号。
作为一个拥有鸭血粉丝汤、盐水鸭、板鸭等各种鸭子美食的城市，南京有着“鸭都”的称号，网传“没有一只鸭子能活着走出南京”。
南京发布在平时发文时，也经常使用鸭子吉祥物的图片。
此次为了蜜雪冰城，更是特意将雪王变成鸭子模样。
而看到这只“雪王鸭”的网友，都纷纷绷不住了。
有人感慨南京“鸭势力”的强大，
“雪王变鸭王，谁来了都得入乡随俗”。
有的网友话说的更糙，
“雪王到了南京，都得做鸭”。
还有网友表示，
“雪王在南京登基了，南京改称‘蜜雪鸭城’”，或者是“鸭血（雪）冰城”。
有不少网友为蜜雪冰城指了条明路，
强烈要求出“雪鸭”相关的城市限定周边。
不知道是不是因为“雪鸭”的呼声过于强烈，
雪王真的在评论区变“鸭”了，配合地发出“嘎嘎”的声音。
▼
南京的这家蜜雪冰城旗舰店其实并不简单，
不然也不至于让南京发布官方特意用“雪鸭”来隆重介绍。
据了解，这家新店的总面积超过2000㎡，是目前全球最大的蜜雪冰城门店。

（大胆点也可以说是全宇宙最大哈哈……）

旗舰店在建造过程中，就备受关注。
建好之后也是十分气派。
门店装修中还融入了秦淮河、明城墙等南京元素。
▼
近年来，大众印象中“在什么角落都能开店”的蜜雪冰城，却开了一家又一家的「大店」。
目前，蜜雪冰城已经在郑州、杭州、成都、重庆、石家庄、西安、武汉、合肥、广州、哈尔滨、成都等城市陆续开了二十多家旗舰店。
门店装修豪华得让人不敢相信是恁们小雪了。
对蜜雪冰城来说，开旗舰店并不是简单的门店升级，而是一场品牌形象的「向上突围」。
过去的蜜雪冰城通过“2元冰淇淋、4元柠檬水”这类平价单品，占领了下沉市场，但也容易被打上“低端、廉价”的标签。
而如今的蜜雪冰城已经是一个拥有超5.9万家门店，囊括茶饮、零食、IP周边等多种消费体验的“庞然大物”。
蜜雪冰城需要通过占领核心商圈的大型旗舰店来扭转大众认知。
▌多种消费场景的核心载体；
在旗舰店，蜜雪冰城的茶饮、咖啡、甜品、零食、IP周边等多种经营业务都得到了专属分区，成为消费者了解蜜雪冰城的最佳场所。
旗舰店内还设置了各种与雪王IP相关的打卡场景，为消费者打造“饮品+零食+文创+体验”的复合型消费空间。消费者进入其中，仿佛来到了一个“由雪王统治的蜜雪王国”，门店由此升级为一个沉浸式的品牌体验场。
▌产品创新的试验基地；
其实在蜜雪冰城的老家郑州，就经常推出新品进行市场试水。
而如今新开的各地旗舰店，也成为测试新品口味和城市限定的最佳场所，消费反馈好的产品再逐步推广到全国门店，大大降低了创新失败的风险。
☉☉☉
从早期的小摊位到如今的大旗舰店，“雪王不语，只是一味地开疆拓土”。
蜜雪冰城的旗舰店正在各大城市落地生根，成为新的城市地标。而此次雪王变“雪鸭”，也是让南京旗舰店自然融入了本土文化，是一次绝妙的在地化营销。
而蜜雪冰城的厉害之处还在于，它既能通过一家家小门店融入街头巷尾，又能通过大旗舰店占据城市核心……
显然，蜜雪冰城正在一步步渗透进核心商圈、交通枢纽、社区街角、旅游景区等生活场景，实现面向消费人群的「场景全覆盖」。

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  1. CONNECT:[ UseTime:0.001148s ] mysql:host=127.0.0.1;port=3306;dbname=b460;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.001632s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.000749s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.000673s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.001261s ]
  6. SELECT * FROM `set` [ RunTime:0.000608s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.001524s ]
  8. SELECT * FROM `article` WHERE `id` = 574950 LIMIT 1 [ RunTime:0.001067s ]
  9. UPDATE `article` SET `lasttime` = 1784248411 WHERE `id` = 574950 [ RunTime:0.019218s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000675s ]
  11. SELECT * FROM `article` WHERE `id` < 574950 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.001257s ]
  12. SELECT * FROM `article` WHERE `id` > 574950 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.002111s ]
  13. SELECT * FROM `article` WHERE `id` < 574950 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.001873s ]
  14. SELECT * FROM `article` WHERE `id` < 574950 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.001930s ]
  15. SELECT * FROM `article` WHERE `id` < 574950 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.012684s ]
0.140057s