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头条 | 中纺协春季调研南京鑫桥市场

  • 2026-08-07 12:53:13
头条 | 中纺协春季调研南京鑫桥市场
3月10日，为精准把握贴身服饰行业流通领域发展现状，挖掘市场创新潜力，助力行业高质量转型，中国纺织品商业协会秘书长王江波，行业工作部副主任田旭及专员陈昭宇、郭帅组成调研团队，深入南京鑫桥市场开展专项调研，与宁华物产副总经理束进，鑫桥市场总监徐庆辉及贴身服饰代理商代表展开深度交流。
南京鑫桥市场作为区域内深耕贴身服饰流通领域20余年的专业市场，见证了行业发展变迁。调研中，徐庆辉介绍了当前经营情况，面对消费需求迭代与市场环境变化，市场主动与商户加强联动，完成了对传统文胸、保暖内衣、家居服等全品类商户的点对点沟通，积极探索新物种引进与市场配套功能升级路径。针对家居服品类从增量市场转向迭代市场的行业趋势，束进分享了商户在产品创新、模式升级等方面的探索成果，部分商户推出的颠覆传统认知的家居服产品获得调研团队关注。
座谈会上，双方围绕行业核心议题进行讨论。调研团队重点了解了南京鑫桥市场在出租率优化、客户结构调整、商户赋能服务等方面的实践与思考，市场方提出希望通过行业协会搭建交流平台，实现跨区域市场资源互补、品牌互通的合作诉求。王江波结合全国多地市场调研经验，分享了当前家居保暖内衣品类流通体量、代理商数量、专业市场经营面积等行业关键数据变化，解析了线上新锐品牌崛起、代理商品牌化转型、跨界创业者入局等行业新动态，并介绍了协会《家居服与保暖内衣行业创新升级白皮书》编制、6月上海游学等重点项目规划。
此次调研不仅收集了南京区域贴身服饰流通领域的一手信息，为协会后续优化行业服务、制定发展规划提供了重要参考，也为南京鑫桥市场与全国行业资源对接搭建了桥梁。双方达成共识，未来将以协会平台为纽带，深化在市场创新、商户赋能、资源整合等方面的合作，共同应对行业变革挑战，激活流通领域新动能。
联系我们
电话（微信）：18601282520
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