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2024南京金基山川江樾的故事线推广策略提报(PDF,137页)

  • 2026-05-29 15:53:14
2024南京金基山川江樾的故事线推广策略提报(PDF,137页)

📝一句话总结

这个方案最让我佩服的是它的策略很清晰，没有那种假大空的调性。它把推广核心拆分成了三个层面：超配、超享、极值。超配就是硬件，95米府院大门、数十种全球臻选奢石、六大国际顶级品牌、三恒两舒科技系统，这些全是实打实砸钱的地方。它做的宣传也很对，直接拉出来和7万+的豪宅PK大门长度、石材种类、品牌档次，这种对比特别有说服力。超享说的是生活方式，6200平米的会所群是南京最大的，三大泳池、11.8万方园景，它把这些生活场景按月度和主题去包装，比如5月赏花、6月亲子、7月泳池度假，让人感觉住在这里不只是住房子，而是过一种特定的生活。极值就是性价比，3万+的价格做7万+的品质，这个逻辑在现在的市场环境下特别能打动人。它甚至借势山姆会员店开业来做传播，说我们的客户和山姆的用户一样，都是既要品质又要性价比的人，这个类比很巧妙。整个方案还做了大和小的对比，大是宏观层面上品牌、板块、规划、户型的宏大叙事，小是奢石纹理、灯光设计、植物故事这些细节，我觉得这个大小逻辑特别好，既有气势又有温度。总的来说，这个方案给我的启发是，做改善类项目，与其去搞那些虚无缥缈的价值观，不如直接把产品和竞品对标，用看得见的优势去打动客户，尤其是在现在的市场环境下，性价比和安全感才是最核心的卖点。

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  1. CONNECT:[ UseTime:0.000465s ] mysql:host=127.0.0.1;port=3306;dbname=b460;charset=utf8mb4
  2. SHOW FULL COLUMNS FROM `fenlei` [ RunTime:0.000528s ]
  3. SELECT * FROM `fenlei` WHERE `fid` = 0 [ RunTime:0.001247s ]
  4. SELECT * FROM `fenlei` WHERE `fid` = 63 [ RunTime:0.001080s ]
  5. SHOW FULL COLUMNS FROM `set` [ RunTime:0.000545s ]
  6. SELECT * FROM `set` [ RunTime:0.002454s ]
  7. SHOW FULL COLUMNS FROM `article` [ RunTime:0.000646s ]
  8. SELECT * FROM `article` WHERE `id` = 573063 LIMIT 1 [ RunTime:0.005770s ]
  9. UPDATE `article` SET `lasttime` = 1780118128 WHERE `id` = 573063 [ RunTime:0.001563s ]
  10. SELECT * FROM `fenlei` WHERE `id` = 65 LIMIT 1 [ RunTime:0.000260s ]
  11. SELECT * FROM `article` WHERE `id` < 573063 ORDER BY `id` DESC LIMIT 1 [ RunTime:0.000505s ]
  12. SELECT * FROM `article` WHERE `id` > 573063 ORDER BY `id` ASC LIMIT 1 [ RunTime:0.001239s ]
  13. SELECT * FROM `article` WHERE `id` < 573063 ORDER BY `id` DESC LIMIT 10 [ RunTime:0.009415s ]
  14. SELECT * FROM `article` WHERE `id` < 573063 ORDER BY `id` DESC LIMIT 10,10 [ RunTime:0.010655s ]
  15. SELECT * FROM `article` WHERE `id` < 573063 ORDER BY `id` DESC LIMIT 20,10 [ RunTime:0.000899s ]
0.130068s